The key to survival is coffee.
Businesses in Marin, San Rafael, Tiburon, Mill Valley, Corte Madera and Novato must take every step they can to differentiate themselves from other businesses. Standing out from your competition starts with your website. Studies show that before you even interact with potential customers in Marin, they have already researched your company online and most likely visited your website, if you have one. Using responsive or mobile-friendly web design techniques combined with your companies professionalism is the quickest way to becoming more credible company. A WordPress or Shopify website is a powerful way to make your business easy to interact with. Allow your customers to read your company information from any platform they like, smart phone or tablet. Check out some recent work and recent customer reviews to see the possibilities.
WordPress is one of the most popular CMS platforms available and it is only getting more and more popular. If you are looking for a professional website for your Marin based company, WordPress will be perfect. But, building a simple brochure site is not where it stops, I can help you turn your website into a full time 24/7 digital employee. Your website should not only give valuable information about your companies products and services, it should utilize online form submissions, questionnaires, sales intake forms, videos, FAQ’s (frequently asked questions) and much more. This will speed up your sales process and new customer acquisitions providing them with a process which all customers see as highly professional. The utilization of an FAQ page will limit customer service questions since they can find out the most frequently asked questions before you even start the sales process.
Shopify is one of the most reputable e-commerce platforms on the web and would fit your Marin County online store perfectly. Every time I watch the TV show Shark Tank and the entrepreneur gets a deal with a shark, the company converts their current online store to Shopify. It is amazing for online e-commerce businesses offering pretty much every option an online store needs. Some of the best features are, abandoned cart emails, product review requests 2 weeks after purchase, discount codes, deliver integrations with major shipping providers, it is easy to use, amazing design feature, and much more. If you can’t find a feature that works for your business such as subscription purchase options, they have an APP store to add on almost anything.
Whether you are a small to large business in Marin or an online e-commerce company, WordPress or Shopify will be the best option for you to take your company to a new dimension in success!